WOMAN TIMES – Brand Communication Plan

The end client was WOMAN TIMES (founded by Giorgia Ferrajolo), with Adversign as the primary contractor. DEV4U collaborated as subcontractor, while Marco D’Auria was responsible for editing the institutional and social videos.

DEV4U was responsible for designing and drafting the Communication Strategy for WOMAN TIMES.

The analysis addressed the following areas:

1. Concept, context, objectives, and client’s request
2. Brand Archetype & Values
3. Tone of Voice (ToV)
4. Naming
5. Logo selection
6. WOMAN TIMES and Telo Sogni logos (developed by Adversign)
7. Market context & competitor analysis
8. Target audience & Buyer Personas
9. Strategic objectives
10. Editorial Plan (for website and social channels)
11. Content & Seeding Strategy
12. Customer Journey
13. Touchpoints
14. Communication Strategy for WOMAN TIMES
15. Project timeline

This case study is closely related to another project in our portfolio. Click here to view the related case.

In addition, social media tiles related to brand identity were conceived and produced by DEV4U, while tiles concerning website news were created by Adversign and the client.

Project URL: www.womantimes.it

Youtube URL: @WomanTimesWebTV

Instagram URL: @womantimeswebtv

Facebook URL: @womantimeswebtv

X URL: @womantimeswebtv