THE ATLAS OF DISAPPEARING WORDS – Brand Communication Plan

PAX HUMANA FOUNDATION commissioned DEV4U to design and develop a comprehensive Communication Strategy for the project “The Atlas of Disappearing Worlds”.

The Atlas of Disappearing Worlds aspires to be an immersive collection — a living repository that serves both as an interactive archive and as a testimony to the soul of vanishing cultures. Its ambition is to safeguard these worlds from oblivion, to provide younger generations with the roots of their identity, and to inspire them to nurture and enrich this legacy.

The Communication Strategy addressed the following areas:

1. Proposal of tools and channels
2. Creative Concept
3. Strengths & Weaknesses Analysis
4. Brand Values & Non-Values
5. The Brand Promise
6. Kapferer’s Brand Identity Prism
7. Brand Positioning
8. Competitor Analysis
9. Archetype Study
10. Tone of Voice (ToV)
11. User Personas

This case study is closely related to another project in our portfolio. Click here to view the related case.

Project URL: atlasofdisappearingworlds.org

Instagram URL: @atlasofdisappearingworlds_

Facebook URL: @atlasofdisappearingworlds