MONGEY – GIVING VOICE TO THE TRUTH

For Mongey, we designed far more than a communication plan: we shaped a rebellious, unconventional identity ready to challenge the norms of traditional social networks. The creative concept was built on multiple layers: from the Rebel archetype to values of authenticity and change, from an ironic and provocative tone of voice to the creation of the name “Mongey” and the payoff “Let’s see, hear and review!”, inspired by the orange monkey as a symbol of uniqueness and courage. We developed well-defined personas to guide the editorial strategy and designed a multichannel communication plan blending digital content, social campaigns, guerrilla marketing, and real-life engagement. A project where branding, storytelling, and creativity converged to turn an idea into a distinctive communication experience.

Brand Communication Plan:
• Inspiration, Context & Scenario
• Competitive Analysis
• Archetype & Brand Values
• Tone of Voice (ToV)
• Naming & Payoff
• Personas
• Editorial Plan

The project was carried out in partnership with Adversign, for the end client QUEEN 5 SRL.

This case study is closely related to another project in our portfolio. Click here to view the related case.

Project URL:

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