CARMA GLOBAL SOLUTIONS
Strategic Communication, Brand Identity, Brand Positioning

Carma Global Solutions is an Italian company that specializes in safeguarding personal financial and real estate assets, business succession planning, integrated healthcare assistance, and legal and tax consultancy.

Carma Global Solutions has commissioned the creation of the LOGO and a BRAND STRATEGY (based on the study of commercial archetypes, competitive analysis, and “buyer personas,” etc.).

Additionally, DEV4U has been tasked with developing the company’s website.

Activities:

Brand Identity & Brand Positioning

1. Brief
2. Brand Personality (Strengths & Weaknesses, Core Values & Non-Values)
3. Archetypal Mix
4. Tone of Voice (ToV)
5. Positioning & Competitive Landscape
6. Buyer Personas
7. Commercial Strategies (Value-Added Strategy)
8. Moodboard & Logo
9. Corporate Brochure
10. Life Plan Brochure

B2C & B2B web platform

1. Frontend
2. Reserved Area
3. User Manual for the Reserved Area

This case study is closely related to another project in our portfolio. Click here to view the related case.

Project URL: carmaglobalsolutions.dev4u.eu